Michelle serves eBusiness & Channel Strategy Professionals. Her research covers eCommerce in Europe, with a particular focus in the retail industry. Her current areas of research include European eCommerce trends and forecasting, multichannel retail, and the impact of changing consumer behavior on the retail industry in Europe.

Michelle first joined Forrester in 2011 as a part of the consulting team aligned with the eBusiness & Channel Strategy team. In this role she was involved in a number of major retail projects for European retailers. Prior to joining Forrester, Michelle was a senior research executive at Synovate UK, a market research agency acquired by Ipsos Mori. There, Michelle was involved in developing and delivering quantitative and qualitative primary research studies into customer attitudes and behavior for clients across industries, including retail, consumer services, and financial services. Prior to her role at Synovate, Michelle worked in academic research at the Family Research Centre and the Autism Research Centre (ARC) at the University of Cambridge.