Opening Keynote etailment WIEN

Get ready for a multi-touchpoint retail future

European shoppers are embracing an ever increasing range of new devices and touchpoints as part of their overall shopping experience. To succeed, retailers must understand how their customers are researching and buying across all touchpoints and how this will evolve. Using Forrester’s retail segmentation and forecasts, this session will address:

• How do customers use multiple touchpoints to research and shop?
• What are the key trends that are influencing European Retail?
• How are leading retailers responding?