Justin is the Analytics Evangelist for Google. His mission is to teach everyone how to actually do digital analytics. With over ten years of industry experience, Justin now leads the Google Analytics Education team.

Justin is also an active participant in the digital analytics community. He publishes the blog Analytics Talk and has authored or co-authored three books: Google Analytics (O’Reilly, 2007), Performance Marketing with Google Analytics (Wiley 2010) and Google Analytics, 2nd Ed. (O’Reilly, 2010). He is a regular speaker at events like Emetrcis, NCDM, SES, SMX, AdTech, MozCon and many others.

In 2014 he was named the Most Influential Industry Contributor by the Digital Analytics Association.